• We care for each other • We respect each other • People mean everything, from our team members to our customers • We want to create a culture where everyone feels welcomed and valued • We bring value to each person we cross paths with • We will promote a culture of transparency and open communication • We have fun • We work hard • We work smart • We are passionate and determined in what we do • We will foster a culture of innovation and thinking outside of the box • We will pursue new ways to grow our company and each other • Making great products means a BIG deal to us • We want to give our customers an experience